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Sway: The Irresistible Pull of Irrational Behavior by Rom Brafman, Ori Brafman

Sway: The Irresistible Pull of Irrational Behavior Rom Brafman, Ori Brafman ebook
Publisher: Crown Publishing Group
Format: pdf
Page: 224
ISBN: 9780385530606

This book is probably best compared with. Sway: The Irresistible Pull of Irrational Behavior By Ori Brafman and Rom Brafman Publisher: DoubleDay. Sway: The Irresistible Pull of Irrational Behavior by Rom Brafman, Ori Brafman. Marketing is essentially the study of psychology and human behavior. Below is an interview I conducted with Ori Brafman, author of the book Sway: The Irresistible Pull of Irrational Behavior. That they present benefits to consumers, they are still sneaky tactics because in the end they serve to sway you towards irrational behaviour. ISBN-13: 9780385524384 206 pages. I know you're busy, but you're going to want to read chapter four, it explains why paying for. If you would like more information on why we sometimes behave irrationally, here is a great book that will shed some light on the subject: SWAY –The Irresistible Pull of Irrational Behavior by Ori and Rom Brafman. Sway: The Irresistible Pull of Irrational Behavior. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. While some may say that such tactics are useful to consumers i.e. You know there's a new nonfiction genre by the titles alone -- Blink, Nudge, Predictably Irrational and now Sway. Download Sway: The Irresistible Pull of Irrational Behavior. Veronica stopped by my desk with this book in her hands.